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Kia Young, America Saves Director of Communications, joins Yahoo Finance's Kristin Myers to break down a preview of America Saves Week 2021.

Video Transcript
KRISTIN MYERS: --our future segment. We want to chat about a new initiative called America Saves Week, which will help Americans on their path to financial wellness. We're joined now by Kia Young, America Saves director of communications. So Kia, let's start with, what is America Saves Week?

KIA YOUNG: Absolutely. Well, thanks for having me, first of all. America Saves Week has actually been around since 2007. And it really is an annual celebration for organizations to encourage their communities to take a week to take, like, a financial check-in.

So every day of America Saves Week, we have a daily theme, where we ask our savers to really sit down and think about their finances and get clear on where they are right now and where they want to be. And so, America Saves Week is next week. It's always the last week in February. So it's February 22nd through the 26th.

KRISTIN MYERS: And who should participate during this week? Is it just folks that are saying, you know, I haven't been great at savings. I need to do better at that. Is it for companies, perhaps, to even participate in saving? Who really should participate in this, what I'm going to call almost challenge, financial challenge?

KIA YOUNG: Absolutely, and the answer is everyone. So we have over 1,800 organizations who have signed up to participate in America Saves Week to bring the message of savings and to be effective with your savings to their communities. So they went to AmericaSavesWeek.org, signed up, and then America Saves, as an organization, provided our participating organizations with lots of tools and resources.

And then, on the saver side, their responsibility during the week is to truly just take that information, and again, do that financial check-in. So for instance, Monday, you save automatically, so really looking and seeing, like, have you set up split deposits for your direct deposit when you get paid each week. And so, it really is both for organizations who want to share their mission of saving successfully with their community and the savers, the everyday individual American, no matter where you are in your financial journey, to participate in.

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