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Poslao: Pet Feb 12, 2021 10:50 am Naslov: Here's what you need to know about the discord in privacy. |
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Apple's upcoming iOS update will let you know if an app wants to follow you. Facebook is not a fan The privacy shift made to Apple's popular iPhone-powered software has fueled a speech war in Silicon Valley.The iPhone maker will release an iOS 14 operating system update in the coming months that will prompt you to allow apps to track other in-app activity and on the web.That change may seem minor. Many apps track our web activity through the default settings we accept when installed.Facebook, however, has come to the attention of a change that threatens a source of $ 86 billion per year: targeted advertising. The social network has been running a campaign against Apple for months using full-page ads in national newspapers and testing pop-ups within the Facebook app to encourage users to accept follow-ups.
It is also alleged that เล่นสล็อต Apple's changes are designed to help the iPhone maker's own business rather than protect consumers' privacy.Apple might say they're doing this to help people. But the move clearly tracks their competitive interests, �Facebook CEO Mark Zuckerberg said in January during a fourth-quarter earnings call. Apple CEO Tim Cook said the change was rooted. It is based on the firm belief that "users should have more choice than what information is being collected about them and how they are used".The dispute underscores the fundamental difference between the tech giants: how to make money, Apple sells smartphones and laptops, and cuts the fees it charges Facebook app developers to sell ads that can.
Accurate targeting based on data gathered from 2.8 billion monthly users. Those business models inform privacy practices.Here's what you need to know about the battle between Apple and Facebook:I have a basic idea But will you go back to the starting point?Of course, it's complicated and slow to boil.Apple said at its annual developer conference in June that it would roll out features for iOS that require users to allow apps to track apps and websites. As we have said, this is a general practice. But users are often unaware because they are embedded in the Terms of Service or Privacy Policy. Who read themWith the iOS update, iPhone users will see a pop-up that clearly states the app wants to follow them.
App developers can use this pop-up to explain how user information is used. For example, Facebook uses this information to show personalized ads.Pop-ups will give the user an opportunity to choose not to follow, as many people may Tracking means correlating user or device data collected from your app to user or device data collected from third-party apps, websites or offline properties for specific advertising or measurement purposes." Tracking goals also mean sharing user or device information. With a data broker, 'Apple explains to the developers in a blog post about the iOS 14 update.
How does this change affect me?
It depends on how often you view the ad. If you don't deal with them often, you probably won't notice much change by opting out.If you rely on Facebook ads to direct you to the services and products you buy, expect the ads you see to be less relevant if you opt out.The prompt also lets you know which apps are following you through other apps and websites to show you ads.
How has Facebook responded to the upcoming changes?
Facebook is clearly unhappy with Apple, and the company has made it public. The social network ran full-page newspaper ads in The Wall Street Journal, The New York Times and The Washington Post, arguing that Apple's updates would be detrimental to small businesses and consumers. The demands of social networking have been challenged by academics. (More information below)The social network is also launching a website where small businesses can share their stories. This page features videos from small business owners supporting personalized ads and encouraging others to tell their stories. #SpeakUpforSmall Many small businesses say they rely on social media ads to attract more customers.
Facebook's argument also reflects its own interest in the effects of the change, which will certainly have an impact on earnings. During the fourth quarter earnings call, Zuckerberg revisited the topic over and over and complained about Apple.We have a number of competitors who make frequently misleading claims about privacy," he said, adding that Facebook, which has its own messaging service, Messenger and which owns WhatsApp, sees Apple as a contender because of the popularity of iMessage.Facebook ad run Dan Levy said in a blog post that Apple's policy change was "about profits, not privacy". He said the iOS change would force some apps to turn into in-app purchases. And subscription fees, |
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