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Google is retiring user tracking "cookies" that allow the web giant to serve personalized ads. But also makes hacking privacy guardians Last month, Google released results of tests showing alternatives to longstanding tracking practices, claiming it can improve online privacy while still allowing advertisers to display relevant messages.This method effectively hides people and uses on-device processing to keep a person's web history private in their browsers," explains Chetna Bindra, Google's product manager, in the release of a system called Federated Learning of Cohorts ( FLoC)The results indicate that by building an interest-based audience, FLoC can provide an effective substitute for third-party cookies."

Google plans to begin testing the โปรโมชั่น slotxo FLoC approach with advertisers later this year with a Chrome browser.Advertising is essential to keeping the web open to everyone. But the web ecosystem is at risk if privacy practices don't meet changing expectations, ďż˝added Bindra.Google has had a lot of incentives for this change.The US internet giant has been criticized by critics of user privacy and is well aware of the trend of laws protecting people's rights to information.Growing fears of tracking cookies have fueled support for internet rights laws such as the GDPR in Europe, and internet giants have come up with effective ad targeting methods without having to know too much about it. Any person

- 'A nightmare of privacy' -

Certain cookies, which are text files that are stored when a user visits a website for the convenience of logging in and browsing frequently visited sites.Anyone who pulls the registration page online just to have their name and address automatically entered in case a cookie is required to thank you. But some other types of cookies are considered evil.Third-party cookies are a privacy nightmare," Bennet Cyphers, technology officer at the Electronic Frontier Foundation, told AFP.You don't have to know what everyone has done to show ads.He argues that contextual advertising can be effective. For example, people who are viewing recipes on cooking websites that display advertisements for cookware or grocery stores.

Safari and Firefox browsers have no longer used third-party cookies. But it still applies to the world's most popular browser, Chrome. Chrome accounted for 63 percent of the global browser market last year, according to StatCounter.It is both a competitive and legal liability for Google to continue using third-party cookies. But they want their advertising business to keep humming, ďż˝said Cyphers. Cypher and others are concerned about Google using a secret formula to unite Internet users as a group and give them badges. It is a "cohort" that will be used to target marketing messages without knowing exactly who they are.There is a chance to make the privacy problem significantly worse," Cyphers said, suggesting the new system can create a "group" of potential target with little transparency There is a black box, machine learning that will take everything you do,

even in your browser, and spit out a label that identifies you as this type of person,Cypher said.Advertisers will decipher what those labels" mean.He expects advertisers to finally conclude which labels include age, gender or race and which group is likely to have a strong political viewpoint. Marketers for the Open Web Alliance are campaigning against the Google demographic movement, questioning efficacy and arguing that it will force large numbers of advertisers into the "Walled Garden" Google's offerings are bad for independent media owners, bad for independent advertising technology, and bad for marketers," said James Rosewell, director of partnerships, at the launch.